O’Donoghue PLLC

Law Firm Website

A Monopoly-inspired digital experience for a boutique New York City law firm.

Project Type

Web Design


Law / Legal


Kevin O’Donoghue’s boutique law firm, O’Donoghue PLLC specializes in services for New York City’s real estate and small business communities. Kevin has a unique approach to his practice and we sought to mirror this with a creative digital experience that would capture the attention of prospective clients in this traditionally staid business. The law firm’s anchoring in the real estate industry led us to develop a Monopoly-inspired website playing on the themes and imagery reflected in the game.

A Different Type Of Law Firm

Not Too Serious

The legal industry isn’t exactly know for it’s fun image. While Kevin does take his work seriously, he wanted to make sure his firm cultivated a more lively feel than the typical law office. Packed with real estate deals, cash transactions and even jail, the classic game of Monopoly simulates real life “I need an lawyer!” scenarios that might lead you to Kevin’s firm – but in a fun, palatable package.