Magento Ecommerce Website

Relaunch of a century-old performance footwear icon.

Project Type

Web Design




Originally founded in 1876, Etonic is one of the first true lifestyle footwear brands. Once a performance footwear powerhouse lauded among top players Nike, Adidas and Reebok, Etonic had since slipped into a ten year period of obscurity. Now under new ownership and creative direction, Orion Concepts was approached to develop a cutting-edge website to support the brand’s relaunch. Built on the Magento ecommerce platform, the website features a powerful cataloging system coupled with a streamlined frontend design to optimize the customer’s user experience while facilitating optimal product management and order automation.

A Fresh Start

Nearly a century old but dormant for virtually all of the 2000s, we created a state-of-the-art website for Etonic’s relaunch that would help the brand regain it’s position among the top players in the performance footwear market. The site features large rich imagery utilizing the entire screen dimensions, all in a deceptively robust package providing a highly functional user experience on all platforms.

hover effect for the home page of our etonic website in mobile format