Allday Industry

Consulting Firm Website

An innovative minimalist design for NYC’s premier Hospitality Consulting firm.

Project Type

Web Design


Bar, Restaurant & Hotel Consulting


Founded by acclaimed restaurant attorneys David Helbraun and Joseph Levey, Allday Industry is New York City’s premier hospitality consulting firm. Allday’s clientele consists of restaurants, cafes, bars and hotels so drawing from the business’s roots in the city’s nightlife community, our concept for their site was “modern New York Noir”. Created with an overall minimal theme, the site’s black and white palette is paired with pops of movement in the form of cinematographic background images to create a sophisticated digital experience that plays on subtleties of motion to deliver the brand’s message.

Device Frame

On The Move

Motion was a common thread we used throughout Allday Industry’s website to create a user experience that we hadn’t quite seen before. While background images have, for the most part, become a thing of the past, we used moving cinemagraph backgrounds on each page coupled with overlay effects to provide a subtle moving backdrop underlying the site’s foreground content.